Nailah Mansa is the Creative Operations Manager for CounterPoint, the Utah Jazz private label brand, where she leads innovative collaborations, manages high-profile projects, and brings creative visions to life. Nailah has been instrumental in launching groundbreaking initiatives, including the debut of CounterPoint, the first-ever NBA private apparel brand, and The Shop SLC at All-Star Weekend 2023, featuring marquee partners such as Cactus Jack, StockX, and Mitchell & Ness. Her collaborative approach to leadership and creativity contributed to the success of the most recent CounterPoint x Lonely Ghost collection and the integration of CounterPoint into NBA 2K25.

With a dynamic approach to storytelling and strategy, Nailah excels at transforming ideas into impactful campaigns that resonate across sports, fashion, and culture. She is passionate about creating experiences that connect brands to communities, emphasizing inclusivity, creativity, and excellence in every project.

When not managing the creative pulse of CounterPoint, Nailah enjoys exploring artistic outlets, uplifting others through mentorship, and spending time with her family. Driven by vision and heart, she is committed to making a lasting impact on the intersection of sports, design, and culture.