Maren Lightheart grew up in Oregon and moved to Utah to attend BYU, where she studied Graphic Design. Through roles at böhmé and Kizik—both Utah-founded apparel brands—she discovered her passion for e-commerce, retail, and visual storytelling through art. She’s always loved fashion and thinks of outfits as art projects she gets to wear every day. Her personal style leans colorful and maximalist, with a love for accessories and unexpected combinations.

Recently Maren attended a summer intensive at Vogue College of Fashion, where she studied Fashion Media and Art Direction. She’s currently the Associate Art Director of Photo and Video at Cotopaxi, primarily running their studio team. With a background in competitive gymnastics and a long-standing love of board and video games (her Fortnite main is Hatsune Miku), she’s deeply drawn to the art, strategy, and design systems behind the game.