This PSA, Orange Soda, started with a simple, but powerful, idea: if you want a message to reach young people, have young people create it.
A foundation reached out to Spy Hop, a creative youth media arts organization, to do exactly that—let young people’s creativity and voices lead, and promote sober driving. With teen film apprentices at the helm, Orange Soda came to life through ideating, shaping the story from their own real-life experiences and friendships, then screenwriting and test-shooting the PSA.
The foundation loved it. That apprenticeship work was then carried into full production by Spy Hop’s media production company, Phase 2 Productions, where emerging filmmakers are supported as professionals—paid for their work, mentored by industry artists, and create impactful, standout work.
And now, that story, that work, that creativity, has made it to you. Orange Soda is so much more than just another PSA. It’s the voices and stories of young people, shared with the world.