Spy Hop Students and the CDC Partner to Create Vax2theMax 2.0 Community Outreach
Spy Hop’s Design, Audio and Film Apprenticeship students were excited to work in partnership with the CDC Foundation, the Salt Lake County Health Department and Amplify Utah on the Vax2theMax 2.0 campaign to create innovative and creative projects intended to reach the youth audience. Spy Hop students worked together to create the official Vax2theMax 2.0 campaign branding and poster, an interactive video game and a public service announcement film, all to be distributed amongst social and traditional media channels across the state of Utah with the help of project community partners.
Through this work, young people strengthen their participation and influence around COVID-19. Youth voice is an important component of youth engagement, and this dissemination of statewide vaccine confidence media arts projects is rooted in opportunities for youth to express themselves and provide input and solutions to community problems.
Stop by Spy Hop’s Central 9th Block Parties on the 3rd Saturday of each month to play the video game and see the Vax2theMax 2.0 poster and PSA in person. Check out their work below!
The Vax2theMax 2.0 branding was created and led by student designers who worked together to create the look and feel, color scheme and custom illustrations as well as collaborating on the Be a Community Hero slogan. Students learned how to develop an idea into a tangible concept and bring it to life.
Posters can be seen in the Salt Lake City community, as well as in the Spy Hop Kahlert Youth Media Arts Center.
Visual Designers: Inez Akumutima, Matthew Cessna, Rivers McGregor and Jane Stucki.
Spy Hop Student Film Apprentices worked together to generate the concept for the Vax2theMax 2.0 PSA. Once the script and storyboard was created, they collaborated with design apprentices who generated visual effects, titling and more. Then, audio apprentices contributed to set location sound, post-production sound design and foley. The end piece is engaging and educational - check it out!
Filmmakers: Ceci Davis, Efro Gallegos, Abigail Tello, Grey Jensen, Oscar Zavitz, Zack Lofton, Matthias Bell and Matthew Fazzino.
The Vax2theMax 2.0 video game was created by a Spy Hop Design Apprentice who worked to create a video game that would engage youth while also educating them on how vaccines work. Simple and effective, this game offers a fun and interactive way to demonstrate how vaccines work against pathogens.
*This game works on desktop computers, and is not yet supported by mobile devices.
Pathogens Video Game Designer: Will Wainwright
Amplify Utah supports and facilitates journalistic storytelling to celebrate diverse points of view. Cristian Martinez, Amplify Utah board member and Journalism & Digital Media student at Salt Lake Community College, published an article in SLCC's student newspaper, The Globe. This story highlighted these CDC Foundation Vax2theMax 2.0 projects.
Article: Cristian Martinez